ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

February 2024 Issue – See All

Increasing your company’s brand reputation

A well-thought-out brand marketing campaign will help you grow and promote your brand.

Views, Considerations & Unknowns for 2024

With 2024 upon us, the agriculture trade show and seminar season is now in full swing.

5 agricultural technology trends to watch in 2024

As more Canadian farmers are accepting of new technologies over ye olde tried and true, look at some ways more AgTech can improve the sector’s lot.

CN expands its central US reach

Canadian National has agreed to purchase the agricultural Iowa Northern Railway.

The current state of global agricultural testing

Using just-in-time technology to thwart the spread of pathogenic disease in ag.

The world is not enough

Wanting to do their part in reducing global GHG emissions, Canadian farmers still can’t catch a break from federal tax fees. But what’s going on around the world?

Show your mature workforce the love they deserve

Learn how the top employers support the ever-evolving needs of their employees through their changing career phases.

The world of seed technology: things to know for 2024

With science changing along with the seasons, we look at the world of seed technology, offering a forecast.

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The 2016 CAAR Conference invites you to discover your full potential as the trusted number one resource and critical conduit of information, goods, and service to your customers.

This year’s speaker program will help prepare your entire team to face the trend towards exceptional customer service, rapid-fire technology advancement, and maximizing team efficiency. To do this, you and your team will have to overcome any limitation in connecting with your customers by learning to adapt to generational shifts, maintaining strong customer relationships through employee turnover, adjusting sales techniques to truly engage your customers, and by being a trusted expert connected to the most up to date information and technology.

The CAAR Conference in 2016 will be hosted at TCU Place and the Sheraton Cavalier Hotel in Saskatoon, Sask. Feb. 16-18, 2016.

For the most up to date information on the CAAR Conference, visit the CAAR Conference 2016 website.

Highlights at the CAAR Conference

Take advantage of the full conference experience, as we have some unique and exciting events planned during your stay in Saskatoon, including a live game show with cash prizes, hosted by Adam Growe of Cash Cab!

Keynote Speaker: Tony Chapman

“Stop Selling and Start Storytelling”

Thursday, Feb. 18, 2016, 2:00-3:00 p.m.

Tony ChapmanStop selling into a marketplace that is drowning in a sea of sameness and start storytelling with messaging that matters to your customers. Hear from Tony Chapman a Master Strategist for some of the world’s Leading organizations and the Leaders that lead them. In his keynote he will inspire and motivate you but most importantly share his formula for how to craft your story based on their needs and in doing so engage with relevance and positively shape perceptions and buyer behaviour.

Tony Chapman is a top ranked motivational speaker who delivers powerful keynote addresses to conferences around the world. Tony is known for his Big Insights and Big Ideas. His mantra is ‘Head, heart and hands’ – in a marketplace drowning in a sea of sameness – the only way to engage a customer or consumer is by making your proposition – ‘head’ – easy to understand; ‘heart’ – about them and not you; and ‘hands’ – easy to buy.

To view the preliminary agenda, click here.

Icebreaker Cocktail Reception

Tuesday, Feb. 16, 2016, 5:00-7:00 p.m.

Re-connect with your fellow conference attendees at the Icebreaker Cocktail Reception, hosted at the Sheraton Cavalier Hotel. Cocktails and light appetizers will be served throughout the reception. The remainder of the evening is open to allow for industry dinners and meetings.

Industry Evening

Tuesday, Feb. 16, 2016, 7:00 p.m.

Following the Icebreaker Cocktail Reception, Tuesday’s Industry Evening is an opportunity for conference attendees to host their own dinners or meetings.

CAAR Pro-Ag Investments Auction

Wednesday, Feb. 17, 2016, 3-4:30 p.m.

Hosted on the tradeshow floor during Wednesday afternoon, the CAAR Pro-Ag Investments Auction will feature cocktails and allow for exhibitors to connect with delegates in a relaxed, fun setting. This is CAAR’s biggest fundraising event of the year and enables CAAR to support a diverse range of initiatives and services that bring value to our members and the agricultural industry. Last year a near-record amount was raised that has gone to support training upgrades, scholarships, and new program development. We have much more to do for our members and have our sights set even higher for this year! Show your support for the agri-retailer industry by donating to or buying at the CAAR Pro-Ag Investments Auction.

CAAR’S Choice Awards Banquet

Wednesday, Feb. 17, 2016, 6:00-10:00 p.m.

The CAAR Conference wouldn’t be complete without acknowledging the best and brightest of the agri-retailer world. Join friends, colleagues, and industry peers while CAAR recognizes the achievements of the CAAR’s Choice Award recipients. Then end the evening with one of the features we are looking forward to most: Adam Growe, host of Discovery Channel Canada’s Cash Cab, will wrap up the evening with a live game show featuring cash prizes you could win! For nomination forms or for more information, please contact Carla Jesson at This email address is being protected from spambots. You need JavaScript enabled to view it. or 204-989-9308.

The Adam Growe Quiz Show

CAAR’s Choice Awards Banquet

Wednesday, Feb. 17, 2016, 9:00-10:00 p.m.

Adam GroweTest your knowledge and tickle your funny bone at a one-of-a-kind comedy show where the audience can participate as contestants live on-stage! Win money right out of Adam’s pocket as he combines comedy and trivia for a funny and unpredictable show.

For over 20 years Adam Growe has been performing in radio, television and on stage. He has distinguished himself as a talented comedian and host in the club, corporate and commercial media markets. Currently, Adam is the Host of Discovery Channel Canada’s, Cash Cab. As a licensed taxi driver, Adam quizzes unsuspecting passengers on trivia questions all the way to their destination. Correct answers win them cash; wrong answers could get them kicked out!

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