8 THE CAAR COMMUNICATOR $1.3 trillion in value by 2032, up from just $40 billion in 2022. Over the next 10 years, we will also see an increased demand for specialized AI assistants, new infrastructure, and coding automation tools. Major Gen AI companies will continue reducing AI-generated hallucinations—Finkelstein called these confident but factually incorrect responses—refine their training data and work to meet evolving regulatory requirements, such as the European Union’s recent announcement that it wants AI-generated content to come with a “warning” label. According to Pearson’s data, farm product buyers would be the most impacted in the blue-collar job sector—some 27 percent affected per role hour at a task level. We asked Finkelstein just how Pearson arrived at the number. According to Finkelstein, all of the models utilized by Pearson weighed the future impact of 16 emerging technologies on each job’s tasks, considering the adoption rates for these technologies tailored by country and industry. The company extrapolated which jobs would be impacted the most (or least) by Gen AI by projecting what percentage of time could be saved per task by the year 2032 and incorporating economic models and industry-specific growth patterns. “At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough,” noted Finkelstein. “That’s why our (approximately) 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.” Summing up, Finkelstein reiterated how Gen AI can help the agricultural industry. “Pearson’s workforce solutions can help agricultural businesses understand their workforce’s present and future needs, identify professional and skills development opportunities, and partner with employers and employees to future-proof their organizations in an evolving global economy.” Along with crop efficiencies, Gen AI technology in farming can help farmers reduce their GHG emissions. Andrii Yalanskyi/Stock/Getty Images Plus photo GENERATIVE AI
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