The Canadian Association of Agri-Retailers (CAAR) is excited to announce the launch of its new member portal, brand, and website on Wednesday, May 15th, 2024. The heart of this CAAR rebrand initiative is the organization’s commitment to representing Canadian ag retailers as the voice of responsible ag retailing. With this brand revitalization, CAAR reaffirms its dedication to serving its valued partners, including members, industry collaborators, and long-time supporters.

“Our new brand, member portal and website convey CAAR’s commitment to the continued success and growth of the ag-retail industry,” said Myrna Grahn, Executive Director of CAAR. ‘We are excited to build upon our almost 30-year history of serving as a trusted partner to unite, educate, and advocate for safe and effective agriculture.”

We’re proud of our role in providing national representation to the industry, helping us all operate environmentally, socially responsibly, and economically.

CAAR unveils a refreshed logo and brand colours that embody our transformation ethos. The enhanced online resources and tools aim to support member education and professional development, complemented by streamlined navigation and a user-friendly interface for improved accessibility and engagement. CAAR renews its commitment to empowering an industry by providing value and service to its membership.

Today, CAAR advocates for its members’ innovations and messaging and is a trusted partner for all things related to ag-industry practice and enterprise. The association strives to continually elevate the crop inputs sector and its members’ stories while encouraging the growth and development of world-class agriculture production.

For more information about CAAR’s new brand, member portal, and website, visit

Myrna Grahn, Executive Director
Canadian Association of Agri-Retailers (CAAR)

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