After an extensive search, Seeds Canada is pleased to announce Dan Wright as its new chief executive officer. Wright will join the team Jan. 19, 2026.

“Dan is a high-integrity, visionary executive with more than 30 years of leadership experience across the Canadian seed sector and the broader North American agriculture industry,” said Brent Collins, president of Seeds Canada.

Widely respected for his strategic clarity, governance discipline and authentic leadership style, Wright brings a rare combination of industry depth, people-centred values and a proven ability to guide organizations through complex transformations.

 Wright’s career includes senior roles at Monsanto and Bayer, and he most recently served as Head, North American Enogen and Canada Seed at Syngenta. He also brings extensive association experience, having served seven years on the Canadian Seed Trade Association Board, including as president (2017–18).

What truly sets Wright apart, says Collins, is his authenticity, sector passion and commitment to meaningful, member-focused work. With experience spanning both multinationals and family-owned seed businesses, he is uniquely positioned to unite stakeholders and advance the priorities of Canada’s seed industry.

“It is an honor to join Seeds Canada as CEO,” said Wright. “Having witnessed the incredible value of industry associations throughout my life, I am excited by the opportunity Seeds Canada and its members and clients have to continue to deliver value through innovation to Canadian farmers, ensuring they remain competitive globally.”

To help ensure a smooth transition, Wright will have the opportunity to spend some time with outgoing CEO Barry Senft before his departure at the end of January 2026.